Articles

There’s often a need for balance in fundraising. This article covers the balance between a supporter’s capacity to give and the connection to your cause. But it also serves as a guide to the balance between your energy invested and the potential outcomes. Every fundraiser we speak to is CRAZY busy. So who and what […]

We recently helped a client to clean their data and the results were astonishing. This is what we found from washing a file of 16,000 donors. 465 Donors on the National Change of Address (NCOA) file. The cost to re-connect with donors that have moved is minimal compared to the cost of acquiring a new […]

Stuck in the middle? Five key questions every fundraiser should ask before starting a mid-value donor program. Why Mid Value should be Top of your priority list. I first managed a Mid Value program in 2007 at the NSPCC in the UK.  An extensive piece of research on Mid Value donors had just been published […]

Do you have a love-hate relationship with your Donor Journey? If you do, you’re not alone.

There is a lot of information on what to do and what not to do as a fundraiser in the midst of COVID-19.